Throughout the three years of study, students progressively develop knowledge and skills across the core areas of Marketing, Strategic Communications, Advertising, Digital Entrepreneurship, and Consumer Behaviour.

The programme combines academic theory with practical application through projects, case studies, presentations, creative assignments, and interactive learning activities, placing particular emphasis on addressing the real needs and challenges of today's marketplace.

Students become familiar with contemporary marketing tools and industry practices while developing skills in strategic thinking, creativity, communication, data analysis, and the management of modern marketing campaigns across both digital and traditional channels.

Year 1

People Management and Employment Skills
Global Business and Sustainability
Introduction to Data and Analytics
Introduction to Financial Decision Making
Principles of Marketing
Ideas Hackathon
The Power of Branding and Advertising

Year 2

Consulting in Practice
Responsible Enterprise and Ethical Research
Customer Experience
Strategic Marketing

* The programme also includes two (2) elective modules, which are communicated to students at the beginning of their studies.

Year 3

Consumer Brand Relationship
International Marketing
Integrated Marketing Communications (IMC): Strategy and Planning
Independent Professional Project

* The programme also includes one (1) elective module, which is communicated to students at the beginning of their studies.

At MBS College of Crete, the student experience is at the heart of the educational journey. Students study in a modern and supportive academic environment that encourages collaboration, personal growth, and meaningful engagement with the world of work.

Through small class sizes and close interaction with faculty members, students receive personalised academic support and guidance throughout their studies. In addition, they benefit from access to modern facilities, laboratories, a library, reading areas, and a wide range of student activities that enrich their overall university experience.

Participation in workshops, presentations, events, company visits, and professional development initiatives enables students to build valuable skills, gain practical experience, and develop the confidence required to succeed in today's competitive and rapidly evolving business environment.

Our goal is for students to graduate not only as capable business professionals, but also as confident and well-rounded individuals with critical thinking skills, an entrepreneurial mindset, and a strong international outlook.

Professional Development & Career Opportunities

Students at MBS College of Crete benefit from a wide range of professional development and career engagement activities designed to support their academic and professional growth in the fields of Psychology and the social sciences.Through contemporary career support initiatives, students have the opportunity to develop essential professional skills, explore diverse career pathways in Psychology, and engage with professionals and organisations operating within the field.

• Professional skills workshops
• CV and interview preparation sessions
• Networking events and professional development activities
• Opportunities to connect with companies and industry professionals
• Career Days and recruitment events
• Specialised seminars with certificates of attendance
• Information and guidance on job vacancies and career opportunities

The BA (Hons) Marketing provides students with a strong academic and professional foundation, equipping them with the knowledge, skills, and contemporary practices required to succeed in the dynamic and constantly evolving fields of Marketing and Communications.

Graduates of the programme are able to understand the changing needs of today's marketplace, develop effective marketing and communication strategies, utilise digital tools and data, and manage modern business and communication challenges in both local and international contexts.

Through the development of creative, strategic, communication, and analytical skills, graduates gain significant competitive advantages for their future careers in Marketing, Advertising, Digital Communications, and Business Development.

Graduates may pursue careers across a broad range of sectors within the global marketplace, including:

• Marketing and Strategic Communication
• Digital Marketing & Social Media
• Branding and Advertising
• Public Relations and Corporate Communication
• Content Creation & Media Communications
• Customer Experience and Consumer Insights
• E-commerce and Digital Entrepreneurship
• Market Research & Data Analytics
• Sales and Business Development
• Multinational companies, advertising agencies, media agencies and organizations

More specifically, graduates may progress into roles such as:

• Marketing Executive & Marketing Coordinator
• Digital Marketing Specialist
• Social Media Managers
• Brand Managers
• Advertising & Communications Executives
• Content Creators and Media Communication Specialists
• Market Research Analysts
• Customer Experience Specialists
• Sales and Business Development Executives
• Marketing and Communication Consultants
• Entrepreneur or Founder of a Start-up

The programme also provides an excellent academic foundation for further postgraduate study in Greece and internationally. Graduates may continue their education in areas such as Marketing, Communications, Digital Entrepreneurship, Business Administration, Digital Marketing, Brand Management, and other contemporary disciplines related to business and the creative economy.